It's What All The Cool Kids Are Doing

When I was in high school, text messaging was on the brink of exploding as the favorite form of communication amongst my peers. All of my friends sported the coolest new flip phones and my parents had me convinced I wouldn't ever get a cell phone before college. However, they underestimated the convenience of being able to get in touch with me at any moment once I passed the test to get my driver's license. I, too, received my very own flip phone just before my 16th birthday. Mine was nowhere near as fancy as many of my classmates, but I had a phone and fit in, nonetheless.

This was all before touch screens and internet capabilities for cell phones. Teachers around the world crusaded against these ringing and buzzing little boxes and soon they were banned from many high schools altogether. That did not stop us, though. It probably fueled our fire even more. We all know that with high schoolers, the first thing they want to do is break the rules. We brought our phones to school and stealthily texted from our laps during class. Instead of passing notes, we simply shot a text across the room. Many of the sneaky tricks we adopted have since been exposed by teachers everywhere, but back then they were bulletproof.

I would be willing to bet that my generation financially supported the cell phone industry, at least at the very beginning. We were the first to be interested in and understand these new technologies. How many of you have parents or grandparents who ask you to teach them how to use their shiny new iPhone that they know nothing about? We made the cell phone cool and it did not take long for the cell phone companies to catch onto the trend.

During my years in high school I saw the LG Chocolate, the T-Mobile Sidekick and the Motorola Razr gain and lose popularity as if they were part of the cheerleading squad. We were the one's using their products and the companies took advantage of that with their use of advertising and cell phone plans offered. Even today, Verizon's new "Rule the Air" campaign features ambitious teenagers plastered on billboards or television commercials who need a strong signal to change the world.

The Apple Store offers free iPods to students buying laptops during the early fall and just in time for back to school. Who doesn't want to go back to school with a fancy new computer and glittering iPod to sport to your classmates?

As a society we have even begun to identify ourselves with what type of technology we use on a day-to-day basis. I'm a Mac, but my parents are PC's. See what I mean? It is not cool to read a real book anymore, but the Kindle puts the bookstore right in the palm of your hands. Satellite radio and iPods have phased out CD's gradually for the last few years and CD's did the same to cassette tapes years ago. VHS's were replaced by DVD's which are gradually being trumped by Blu-Ray discs. Video game consoles and wireless controllers are on every teenage boy's Christmas list. All of which are marketed to my generation and younger.

To have all of these things, especially as a teenager, is to be cool. Everyone wants to be the first to have the newest technology and there is new technology for basically every aspect of life. High schoolers will always define cool by what is new to them, therefore technology will probably be an aspect of popularity from here on out.

I educated myself today on the benefits of global capitalism after reading Paul Smith's essay, "Tommy Hilfiger in the Age of Mass Customization". The essay mainly focuses on the fashion industries need for a high rate of productivity along with constant changes in the goods themselves. Smith says, "However, it is open to question whether the industry is in fact responding to cultural demand or whether it is producing that demand as a way of itself responding to the changing conditions of global capitalism." The sparked my interest in the term and I went digging for something like this.

My interpretation, of course, went something along the lines of that childhood tale Robin Hood. Not necessarily steal from the rich and give to the poor, but allow the poor to produce goods that the rich will buy.

Whole Foods Market sponsors a charity called the Whole Planet Foundation which gives small loans to small private businesses in places like South America, Thailand and Indonesia. By allowing those less fortunate than many of us here in the land of the free the opportunity to produce goods and services to those in their own communities and supply to global investors the spread of wealth spans further than simply our American economy.

I am by no means an expert on the topic, and this didn't even have a lot to do with technology, but all I'm saying is an open market isn't such a bad idea. Although it's nearly unattainable according to the economics professors I've had, I feel like if people themselves were not so selfish, this type of marketing solution could be highly beneficial.

In Paul Smith's essay there seems to be a discussion of individuality in a world of mass production. Allowing private businesses to establish their creative fashion revelations into the industry would create an even greater since of individuality. Just think, if Tommy Hilfiger loaned out money to small fashion designers what that could mean for your closet?

As a kid, my favorite movie ever made was Walt Disney's Peter Pan. As an adult, I have a tattoo on my shoulder mapping out the directions to Neverland (second star to the right, and straight on 'til morning). Disney was a major part of my childhood. I lived an hour north of Disney World in Orlando and visiting the park just so happened to be my families favorite summer endeavor. Point being, there will always be a soft spot in my heart for the company and strong will to defend it. In Janet Wasko's essay, she exposes Disney's strict copyright enforcement as brutally inappropriate when "Disney threatened to sue three Florida day-care centers," because they displayed images of copyrighted characters.

This is the real world people. Because Disney stands for celebration and being forever childlike, we have to remember that in and of itself, it is an incredibly successful company in Corporate America. Society associates Disney with images of cartoon characters, not lawyers with briefcases storming into day-cares. The circumstances are grim, however, had SunTrust sued Bank of America for the use of a copyrighted logo, the negative connotation is skewed. Each are businesses operating under certain laws. Copyright infringement is copyright infringement no matter if the guilty party is a day-care or any other business.

In the essay, a Disney representative, Paul Pressler, is quoted to have said, "Our characters are the foundation of our business and project the image of our company, so it's imperative that we control who uses them and how they are used." When these images appear on associations separate from Disney, a person automatically makes a correlation between the two. Although, some may argue that painting Mickey Mouse on the wall of a day-care center is harmless, it is arguable that the day-care center could potentially mistreat children, be exposed and the images displayed create an association with Disney, which ultimately leads to the loss of customers.

I have heard rumors all of my life about an underground Disney World. It's the place where all of the characters go to change out of their costumes and the inner workings of Disney really take place. I have been told that it spans all beneath the theme park. Much like underground Disney, the economical, political and administrative aspects of the company are very much an underlying layer to the whimsical facade. We are taught equality as Americans, so why do we so critically judge one companies actions, when the same instance occurs in so many more cases than Disney's and not a head turns?

In "The Fetishism of Commodities and the Secret Thereof " Karl Marx explores human labor as a commodity to individuals in society. From my understanding, humans create the products that ultimately perform the services people need and want in the form of commodities, by taking materials and transforming them into essentials. For instance, cars, dishwashers, washing machines, dryers and toilets are all commodities. These things are not necessarily detrimental to human survival, but they sure do make life a lot easier.

Marx explains that instead of people interacting personally, "material relations between persons and social relations between things" are formed. I especially like Marx use of the word 'fetishism' to describe the human attraction to these material products.

Although this quote refers to how the fruits of labor are associated with the commodities produced, I feel it could easily hold true to the age of text messaging, instant messaging, chat rooms and dating sites. How many jokes have been made to the affect of "my husband loves his blackberry more than he loves me"? Our society has become individuals mass producing things that become integrated into our every day lives, which we simply cannot live without.

I grew up without a dishwasher in the kitchen of my family home. My parents had manufactured and (re)produced their own little personal dishwasher and named it Amber. I can tell you from experience, the simple commodity of having a Kenmore next to the sink saves a good hour and a half after a large Thanksgiving dinner and probably thirty minutes after a home cooked dinner for five.

How do you spend the extra time available because you have the opportunity to take advantage of these commodities? Glued to a screen of some sort I would bet; a cell phone, television, computer, or iPod maybe? While you are having a conversation with a family member or friend, how often do you glance at your phone during the exchange, in fear of missing something off in cyberspace? When should we expect to stop intimately communicating altogether and live in an all-encompassing virtual world? We’ve all seen the movies, right? Very recently the movie Surrogates was released portraying humans as socially secluded, and living their lives in the world through robot proxies.

These commodities surround us and are viewed as necessities by many people in our society. Thus, post industrialism, Americans have simply moved onto what I like to refer to as The Era of Mass Production. Goods and services run our economy and our lives. Instead of working in factories, mines and mills, Americans are spending their time inventing bigger (or smaller) and better gadgets and researching technology to improve that, too. However, when I look at what these luxuries have cost Americans, it makes me wonder if we are destroying ourselves from the inside.

Cultural Differences in Technology

American's have become solely dependent on technology. We file away our financial information online and communicate through social networking sites like Facebook and Twitter. Even businesses jumped onto the cyberspace bandwagon advertising to online consumers via tweets and Facebook status updates. Many relationships are built upon text messaging alone. Others blossom out of online dating sites such as eHarmony or Match.com.

Our society has yearned for faster, more inventive and even more attractive technology of all sorts, ranging from cars to computers to internet speeds. Days and nights are spent partaking in every form of technological advancement imaginable. Many stop signs have been replaced by electrically generated stoplights. LED billboards promote and boldly state how people can obtain the glittering devices connecting them to the rest of the world.

Not to burst anyone's bubble, but the rest of the world is not necessarily so internet savvy. Our culture has become defined as technologically progressive. American charities and Oprah are taking this technology and placing it into schools in Africa in the form of Mac desktops, where the children have never even seen a computer before. The mass culture in America largely differs from that of most of the rest of the world.  Children in other cultures do not grow up playing video or computer games and watching television for hours on end at the age of five. These children are lucky to have clean water. The technology available to people in third world countries cannot compare to the incredible amount of mechanical devices that function as America's supporting arm.  Without many electronics we use today, some American's would be unable to function.  Have we forgotten The Millennium?  

Even within our own country, there are subcultures disconnected from all of this technology. The Amish make it a point to travel by horse and buggy, use outdoor plumbing and live their lives as though they are unaware of the technological hyperspace surrounding their communities.

You cannot ignore the fact that the technology available to the masses in America is far more progressed than the majority of the world. Many other countries including China, England and France are just as progressive or even more so going places with technology. However, I feel as though many people engulfed in our society do not realize just how fortunate they are to live in a mechanically driven society.

How do you wash dishes? Clothes? Think about bathing in anything cleanlier than your shower. Running water in your home in general is a blessing. Going to school forces the internet upon you and if you can tell you know someone without a television in their home I would be pleasantly surprised. We have cars, Marta and airplanes to get us from one place or the other. The Amish travel by horse and buggy. If you actually think about it, it can be a lot to grasp. Your life void of these luxuries.

Imagine

Growing up in a generation deeply dedicated to the evolution of technology, I have felt somewhat out of place. While I played my fair share of Super Mario Brothers as a child, I rarely spent time in front of a television set. I was never allowed to watch the "cool" shows like 'Beavis & Butthead' and I often turned the volume down to the slightest hum and watched 'Rin & Stimpy' in secrecy. Nowadays, my phone looks as if it is from the stone age and its uses are limited to texting and telephone calls. And voicemail. This is bliss simplicity compared to the friends of mine sporting glittering touchscreen devices and blackberries that seem to do everything my laptop can, but faster. I'm the last to know of any celebrity news and I will be quite honest, I did not know about the volcano eruption a few months ago until about four days after it happened. Not because I'm out of touch with society, but the single period of time I ever have to catch up on the news between school and work is grabbing a Creative Loafing on my lunch break, which ultimately leads to scribbling through the crossword for half an hour.

Imagine for a minute, living in a world void of wireless routers and even color television. No gps', ipods or, dare I say it, cell phones. That was as short a time ago as the 40's. Long before that, people received mail from the Pony Express and towns were small. Headline news probably went something along the line of "Outlaw Brawl at Local Saloon Leads to Shootout" and word of mouth was most typically a communities primary source of information. There was no texting a friend across the country at the first thought of a shared memory and the response being within the next minute. You couldn't google directions to the nearest Dairy Queen after watching a commercial for an all too appetizing Blizzard from wherever you happen to be in the world, much less from the palm of your hand. No dishwashers or dryers. No cars.

I'll let you in on a little secret...

people actually lived like this.